LL COOL J joins Progressive’s Parenta-Life Coach Dr. Rick for a teachable moment in the auto insurance company’s latest TV commercial.

“The Dr. Rick commercials are classic, and I can’t help but laugh and relate to them. It was an honour to work with Progressive and join such a beloved campaign and character that resonates with so many. Being able to be myself and bring some laughter to the people at home is very cool” said the Rock & Roll Hall of Fame inductee in a statement.

Remi Ken, Progressive CMO said, “Our goal is that our creative remains relatable and that people can always see themselves in the work from Progressive. The nostalgia and subtle connection to hip hop adds a new layer to the insight behind the Dr. Rick campaign and iconic LL COOL J helps drive relevance and connectivity for even more consumers.”

Check out the commercial below.