Jaden Smith Partners with Samsung For Eco-Friendly Accessories Collection

Jaden Smith and his designer brand MSFTSrep collaborates with Samsung to drop a limited edition eco-friendly accessories collection for its mobile users in celebration of Earth Month.

“I think the public shift towards sustainability is amazing because people are waking up and realizing what we actually have to do to change the world,” said Smith in a statement. “We have to change the way that we produce and the way that we consume, and everyone is waking up.”

Drawing inspiration from the “interconnectivity of humankind and the planet’s renewable resources,” not only is the collection made from sustainably-sourced materials, the packaging itself uses vegetable ink printed on recycled paper and card stock. The collection itself features graphics from the MSFTSRep clothing brand that Smith personally designed, with black and white, pink and blue, and a trippy rainbow hues.

The Samsung Galaxy x MSFTSrep Collection features four styles of mobile accessories made from consciously-sourced materials for the Galaxy S23 Ultra, Galaxy Z Flip4, Galaxy Buds2 Pro and Galaxy Watch bands, along with matching watch face designs.

The limited-edition Galaxy accessories start at $29.99, and are available to order today on Samsung.com.

J. Cole Unveiled As Cover Star for NBA 2K23 Special ‘DREAMER’ Edition

J. Cole will grace the cover of NBA 2K23’s DREAMER Edition, which sports an expanded MyCAREER mode that allows players to add music, fashion and business ventures to their career journeys off the court.

“NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture,” Cole said of the collaboration in a statement. “It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack and bring the DREAMER brand into NBA 2K.”

The Dreamville leader will also serve as executive producer for the game’s highly anticipated soundtrack, which will feature 36 songs from the likes of Drake, Megan Thee Stallion, J.I.D, Ski Mask The Slump God and more.

“The sheer scale, depth and talent featured in this year’s MyCAREER creates an unparalleled experience within NBA 2K23,” said Alfie Brody, Vice President of Global Marketing Strategy in a statement. “At the top of that list of talent is our first cover star who truly sits at the intersection of basketball and music. Bringing a visionary like J. Cole and DREAMER into the creative process for both the game and the soundtrack showcases the pillar of culture that NBA 2K23 has become.”

Players will be able to purchase the game’s DREAMER Edition in November exclusively at Gamestop.