Cardi B has teamed up with Beats by Dre to star in the brand’s latest campaign, launching the Beats Studio Buds+ earbuds.

The Bronx native hit single “UP” is featured as the soundtrack to the campaign. The ad finds Cardi showing off the capabilities of the new tech as she answers phone calls and browses a corner store for ginger ale.

An official press release for the earphones describes the product as “delivering balanced sound and enhanced features for both iOS and Android users.” Enhanced features include three new acoustic vents that improve audio precision, upgraded microphones, a voice-targeting algorithm, and a new acoustic architecture that enables high-quality call performance.