The R&B singer will be the face of the new campaign YES, PLAY!: an initiative that highlights the importance of having a dedicated, clean play space in the home, while giving parents the tools they need to be successful in today’s state of family play.

‘Being a mum is truly the most important thing to me. Playing with my boys makes me so happy. Whether it’s colouring or building with blocks, when I’m with them, I’m just me. I know the impact that play has on their development and how important it is to have a dedicated and clean play area to explore. People may not know that I love to clean! After I put my kids down for the night, I do my cleaning routine and feel confident knowing that I’ve disinfected their play space, so it is ready for what the next day brings. I’m proud to team up with the FamilyGuard brand to help families provide their kids with a space where they can thrive,’ Kelly said in a statement.

Check out the TikTok video below that promotes the initiative.

@kellyrowland #ad So excited to partner with the FamilyGuard™ Brand to encourage families to have a clean, dedicated play space for their kids to unleash their creativity and prioritize play. Today I’m celebrating National YES, PLAY! Day with my sons and raising awareness for the FamilyGuard™ Brand Play Zone contest that will give $50,000 divided among 100 families to ensure their kids have a dedicated play space at home. To enter, visit www.FamilyGuardUSA.com.  The new disinfectant products are my go-to, so I can say YES to play and the moments that matter. I feel confident using them in my home because the FamilyGuard™ Brand Disinfectant Cleaner is expertly formulated for use in homes with children and pets, and the FamilyGuard™ Brand Disinfectant Spray, is for use on 100+ surfaces, including where kids and pets play ₺. #YesPlay #YesYourWorld #FamilyGuardBrand ♬ original sound – Kelly Rowland