Jadakiss Promotes NBA All-World App in TV Spot

Jadakiss promotes the NBA All-World App in TV spot and writes an anthem for the mobile app. The game was produced by Niantic, makers of ‘Pokemon Go’.

The basketball game uses augmented reality and enables players to find each other on a map of the world, in places such as neighborhood courts, sneaker outlets, energy drink stores, a bank or NBA venues. Beyond just getting people to play a mobile game, the title is aimed at bringing people together to celebrate the culture and lifestyle of basketball.

The idea behind NBA All-World is much like Niantic’s other games: to get people out of the house and engaging with each other in person. It brings players to neighborhood courts, where you can find arena for competition or drop zones where you can score virtual goods.

In NBA All-World, players find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them into your team, level them up, and compete on the court.

“Sports are a huge part of people’s lives and a huge part of pop culture,” said John Hanke, founder & CEO of Niantic, in a news release. “Our version of an NBA basketball game starts with exciting one-on-one gameplay and expands from there to include the major elements of basketball culture, including music, fashion, sneakers and more, all of which are integrated into real world locations.”

NBA All-World is available now on the App Store and Google Play. Check the overview of the game below and the song featuring Jadakiss.

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