50 cent’s Sire Spirits has expanded its NBA reach with a new “multi-year partnership” deal with the Timberwolves.Continue reading
Jadakiss Promotes NBA All-World App in TV Spot
Jadakiss promotes the NBA All-World App in TV spot and writes an anthem for the mobile app. The game was produced by Niantic, makers of ‘Pokemon Go’.Continue reading
Lil Wayne Becomes Playable Character in NBA 2K23 Game
J. Cole and Jack Harlow Are Now Playable Characters in NBA 2K
J. Cole and Jack Harlow are now becoming playable characters in NBA 2K23. For a limited time only, the rappers will take court as part of 2K’s MyTEAM mode crossover series.
2 Chainz Assist the NBA’s G League for New Season Campaign “A Whole Different League”
2 Chainz is the lead in the NBA’s G League newest 2022-23 season campaign titled “A Whole Different League”.
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50 Cent’s Sire Spirits Announce Partnership with NBA’s Indiana Pacers
50 Cent expand his Sire Spirits brand’s presence into the sports world with a new multi-year partnership with the NBA’s Indiana Pacers.Continue reading
50 Cent Inks a Multi-Year Partnership with NBA’s Sacramento Kings

50 Cent inked a multi-year deal with the NBA’s Sacramento Kings for his wine and spirits company Sire Spirits LLC to become the team’s official champagne partner.
Continue readingDrake’s OVO Brand Unveils New NBA Collaboration Featuring Bobby Shmurda, Chief Keef and Drakeo the Ruler

Drake‘s OVO brand unveiled a collaboration with the NBA as part of its Fall/Winter 2021 collection.
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