2 Chainz is the lead in the NBA’s G League newest 2022-23 season campaign titled “A Whole Different League”.

“If you wanna make it in this game, you gotta be built different,” the Atlanta rapper exclaim as he narrates the promotional video with his 2012 track “I’m Different” playing in the background.

2 Chainz’s affiliation with the NBA G League began in 2019, when the Grammy Award-winner agreed to join the ownership team of the Hawks’ new NBA G League affiliate, the College Park Skyhawks. “It’s exciting and a dream come TRU to be a part of a sports team, especially one in my community,” 2 Chainz said at the time. “Being able to give back, create opportunities for the youth, inspire and show people what you can do if you believe in yourself and work hard makes this opportunity so meaningful to me.”

The NBA G League features 30 teams — 28 with one-to-one affiliations with NBA franchises. Two-way players, returning players, affiliate players, local tryout players, NBA G League draft picks, NBA Draft rights players, NBA assignees, NBA Draft-eligible players, and free agents all have a chance of making a G League team.

The 2022-23 G League season tips off Friday, Nov. 4 with a full slate of games, including 2 Chainz’s College Park Skyhawks hosting the Long Island Nets.