50 cent’s Sire Spirits has expanded its NBA reach with a new “multi-year partnership” deal with the Timberwolves.
The deal will see Sire Spirits becoming the “Official Spirit Partner of the Timberwolves” with its award-winning Branson Cognac, and the “Official Champagne of the Timberwolves” with their Le Chemin du Roi Champagne.

The partnership will also include a new bar inside the Target Center arena with naming rights on the 200-Level, which will serve specialty cocktails made with Sire Spirts products, as well as “Sip & See” VIP pre-game happy hour for players’ wives, girlfriends and family members.

Additionally, 50’s G-Unity Foundation will partner with the Timberwolves and Lynx Basketball Academy to host community basketball clinics throughout the season at the Timberwolves’ practice facility.

“I had the opportunity to meet with the Timberwolves and knew they were the perfect partners for Sire Spirits,” said Jackson. “I am a big fan of the team, and I am excited to spend more time in Minnesota and get to know all the fans.”

“We are excited to launch this partnership with Sire Spirits and to introduce Wolves fans to Sire’s award-winning cognac and champagne,” said Timberwolves and Lynx Chief Operating Officer Ryan Tanke. “Moreover, Curtis’ commitment through his G-Unity Foundation aligns with our community programming to not only grow the game of basketball, but cultivate and foster life skills for our local youth.”

50 also has partnerships with the NBA’s Houston Rockets and Sacramento Kings, and with the NFL’s Houston Texans.