50 Cent has formed a partnership with the NFL’s Houston Texans involving his premium wine and spirits company, Sire Spirits LLC, along with his charitable foundation G-Unity.
Branson Cognac and the Le Chemin du Roi Champagne are now the official cognac and champagne for the NFL franchise’s 2022/2023 season.
“We are thrilled to partner with Curtis and his team to offer Sire Spirits to our fans on gamedays,” Texans team president Greg Grissom said in a statement. “We share a common goal of giving back to the city we call home, so bringing Curtis on board to present our 50/50 Jackpot on gamedays was a natural fit. We look forward to the great work we will do together through this partnership.”
The partnership includes Texans logo being used for branding, ads, themed sideline bars on the club level at NRG Stadium and sponsorship of programs, including at the annual Taste of Texans event. There will be special sampling events and cocktails in the suites at games. Additionally, Sire Sprits will be sponsoring the Texans’ 50/50 Jackpot giveaway alongside 50’s G-Unity Foundation, which aims to help local youth develop confidence, strength and skills in life.
“Last season, I had the opportunity to enjoy several home games, meet Texans fans, spend time with the McNair family and share with them some of the work I’ve been doing within the Houston community,” Jackson said in a statement. “When the opportunity to partner with the team at this level arose, I was excited to do it.”
This isn’t the first partnership 50 Cent and Sire Spirits have struck with a professional sports team. In March, the Queens, New York native inked a similar deal with the NBA’s Houston Rockets and the Sacramento Kings in July.