Samsung is teaming up with rapper Future for the new holiday campaign, The Best Gift w(R)ap.
In the commercial Future puts his individual spin on Samsung’s gift ideas, with holiday-themed tunes about each of the featured products. The ad was directed by Miles Cable & AJ Favicchio of SixTwentySix Productions.
In a press release, Samsung says it chose to work with Mami and Future thanks to Mami’s “signature Latin flare and Spanish raps” and Future’s “epic lyricism.”
“These dynamic gifts each offer a range of opportunities to go hands-free [and] listen with premium sound quality that makes you feel like you’re on stage with your favorite artist,” Samsung says, “[with] high-quality cameras to help you capture immersive images to save your favorite holiday memories for years to come.”
Shoppers can also get access to certain Black Friday deals two weeks in advance by signing up on Samsung.com.
Check out the ads below.