Megan Thee Stallion is partnering with Planet Fitness in a new campaign where she plays a fierce fitness goddess encouraging gym goers to join the fitness center.

The partnership will roll out an integrated marketing campaign that includes: advertising and commercial spots, a unique AR filter, charitable co-branded merchandise and free in-app Planet Fitness workouts, inspired by the Grammy award-winning artist and her passion for fitness. To access the partnership in its entirety, visit MotherIsHere.com.

In addition, Planet Fitness and Megan will create a co-branded exclusive merchandise available online at the Planet Fitness store website, with all proceeds benefiting the Pete & Thomas Foundation, the non-profit organization Megan founded that focuses on uplifting and assisting women, children, senior citizens, and underserved communities in Houston, Texas and across the world through education, housing, health and wellness.

The limited-edition line includes:

• Crew neck sweatshirts that proudly declare Big Fitness Energy™ for Everybody (-ody-ody)
• Bucket hats and water bottles emblazoned with ‘Real Hot Girl Fit’
• Sticker sheets

“Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values. We want to encourage everyone to prioritize their physical and mental health heading into the New Year, so they can reach new heights in 2024 and continue to grow into the best version of themselves.” Megan shared.

Check out the ad below.