Doechii is the face of Major League Soccer newest campaign as it enters its 30th season. The campaign is set to highlight how music, culture, and sports seamlessly intertwine to create a dynamic cultural force.

“At MLS, the fan’s emotion is at the heart of everything. The excitement is palpable, the momentum unstoppable, and the quality undeniable – this is MLS’ energy. It is a celebration of soccer, culture, and community that propels the league into the future,” explained Radhika Duggal, Senior VP & Chief Marketing Officer, MLS.

“The new ‘Game On’ campaign reflects our brand: our energy, entertainment, momentum, and welcoming spirit. Working with Doechii on this campaign is a perfect match, making this collaboration a true celebration of our shared energy,” reads a statement from the league.

The ad will premiere in markets around the country on Super Bowl Sunday. The spots will also run throughout the year on MLS Season Pass on Apple TV + and on linear partner networks FOX, TSN, and RDS, the league’s digital and social channels, and other distribution points.

Game On is the latest chapter of MLS’ “Our Soccer” campaign platform with past stars including 2 Chainz, Miguel, and TOKiMONSTA.