Lil Wayne makes his Super Bowl commercial comeback in a new ad for Cetaphil called “We’re All a Lil Sensitive”, which playfully addresses his disappointment over not being chosen to perform at the big game in his hometown.

The ad is also full of the sequence “6-6-25,” which appears on football jerseys and a basketball scoreboard. At the end, Wayne turns down tickets to the Super Bowl, saying, “Nah, this is time sensitive.” When the door shuts on his studio, a sign reads, “Do Not Disturb ’Til 06-06-25” with “Carter VI” written on a piece of duct tape.

“This campaign made perfect sense to me,” he told Rolling Stone of the commercial. “The world knew I was disappointed, but what they didn’t know was that it made me determined to deliver something way bigger.” Hopefully that means a bigger, more proper announcement than a lotion ad, too.