Ludacris, Vin Diesel and Michelle Rodriguez star in Häagen-Dazs first-ever Super Bowl ad titled “Not So Fast, Not So Furious.

The 30-second spot initially suggests a high-speed chase in a Chevy Camaro SS until a quick cut to Rodriguez highlights her reaching for a Vanilla Milk Chocolate Almond Bar. The sweet tunes of Smokey Robinson’s hot song Cruisin’ begins to play, and the pair start enjoying the slower pace drive. This prompts an appearance from Luda, who rolls up behind the duo in an open-top Jeep Gladiator, as he pokes fun at Diesel.

“My mother introduced me to Häagen-Dazs when I was a teenager, coffee was her favorite,” Diesel said, in a press release marking the ad’s debut. “I can still remember rewarding myself after an audition as a young actor. Just recently I organically posted after a script meeting with Michelle, and what were we doing… Enjoying Häagen-Dazs! A brand with roots in the South Bronx, that has grown into a global pastime, feels meaningful because it’s been part of my story for so long. It’s more than just ice cream, it’s memories.”

Check out the ad above.