Cardi B has announced a new business deal with Revolve Group, the California-based fashion and lifestyle retailer, in an exclusive multicategory venture.
After collaborating with the likes of Fashion Nova, Reebok, Skims, Marc Jacobs, NYX Professional Makeup, and more, the Grammy-winning rapper announced that the partnership will include the launch of her debut apparel and beauty lines.
WWD reported, the venture includes Cardi B and Revolve Group cofounders and co-chief executive officers Michael Mente and Mike Karanikolas and Revolve Group chief brand officer Raissa Gerona. Additional shareholders include her longtime manager Patientce Foster, stylist Kollin Carter, Jennifer Walker and Adam Drawas, cofounders of PR and brand marketing agency Walker Drawas.
Mente added that the biggest difference between their prior collaborations and partnerships with influencers, talent and creatives is the global scale Cardi B’s beauty and fashion brands will reach.
“[Cardi B] has big audiences in Asia, the Americas; that audience translates to Europe very easily, and also Latin America, where Revolve has much less presence. She has an exciting presence in both Japan and Korea,” he said, noting the target age demographic is similar to that of the Revolve world — “call it 20s and 30s,” he said — but also ranges broader due to the rapper’s global audience.
As for the products that will be within the joint venture’s upcoming beauty and apparel companies, he noted that the categories they’re developing stem from Cardi B’s passions and vision, which span beyond Met Gala red carpet looks to the bedroom and the beauty cabinet, as the star is known for her head-turning makeup, dramatic hairdos and extravagant nail art.
Cardi credited strategic business moves seen from the likes of Rihanna, Kim Kardashian, and Beyoncé for serving as inspiration to build a legacy to leave for her three children.
“It doesn’t suffice how many number-one [hits] I have, or how big my name is. I mean, I am a legend, but if God forbid something happens to me, I don’t want my kids to be fighting with record labels on how much percent they’re going to get with my music,” she explained.
More details are expected to come throughout the year on this new endeavor so stay tune.







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