Timbaland and Swizz Beatz’ popular music battle series “Verzuz” is partnering with Peloton. The collaboration is part of Peloton’s Artist Series, and will allow those at home to work out to artists featured on Verzuz competitions, starting with a Brandy vs. Monica Run.
According to CNN Business, Verzuz is not Peloton’s first musical collaboration. The company signed a similar deal last year to stream Beyoncé’s music on its platform. Peloton says featured music has been a major key to its success and it expects its deal with Verzuz will continue that momentum.”This is an ongoing partnership where, in the true spirit of Peloton and Verzuz, we’ll aim to surprise and delight our community,” Gwen Riley, head of music for Peloton, told CNN Business via email.