Janelle Monae is partnering with Martell in the brand’s new campaign, “Soar Beyond the Expected,”.
Directed by artist child. and photographed by multimedia artist Jheyda McGarrell, the campaign features Monáe as the lead ‘Standout Swift,’ – one who lives life on their own terms, approaches their desires with unmatched passion, and unapologetically manifests their personal truths. Monáe’s involvement with a prestige cognac brand is a truly groundbreaking venture; a fact which is not lost on them in the slightest.
“I live outside of the binary. I feel my masculinity, my femininity, and everything in between,” Monáe told ESSENCE. “Historically, there have not been a lot of women and folks like myself seen drinking dark liquor.”
Monáe aligns with the brand even further on their commitment to philanthropic endeavors and providing opportunities to women of color.
“The sexy thing about this partnership is the philanthropic efforts we’ll be announcing that I’m really passionate about and that Martell is also passionate about,” they said. “It’s important that this campaign is led by women; giving women opportunities behind the camera specifically, to just have their voices and their work highlighted.”
Check out the teaser for the commercial below.
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