Tommy Hilfiger enlisted musicians DJ Cassidy, Jack Harlow, Wizkid and actors Anthony Ramos, Yara Shahidi and Soo-hyun Kim for the latest campaign “Pass the Mic” which encourages people to share their goals on social media.
According to the company, the initiative was birthed by the idea that everyone has the power to affect and change the world because voices speak volumes.
The campaign addresses themes such as commitment, confidence, community, and societal change.
It also involves the public providing answers to various questions bordering on the campaign’s themes through short video clips which are to be sent to the brand’s Instagram page for direct engagement.
Some of the campaign questions directed at the public include “what inspires you to make a difference?” and “What would you say if the world was listening?.”
Check out the ad for the campaign below.