Jeezy announced a new partnership with leading liquor brand, Naud Spirits, best known for its rich cognac, vodka, and gin.
Naud is looking to build on its five generations of craftsmanship through Jeezy’s experience and proven track record building Tequila Avion into the third best-selling tequila in the US.
“Naud’s rich history as one of the most forward-thinking distilleries in France, combined with my knowledge and experience in growing brands, particularly in the hospitality and spirits industry, has tremendous potential to see explosive growth here in the U.S.” says Jeezy in a press release. “As I continue to grow my business portfolio, I look to brands, like Naud, that possess legacy experience but with a desire to push beyond conventionality for a better business.”
“We are so excited to be working hand-in-hand with an accomplished artist and businessman of Jeezy’s caliber who can add the exact kind of innovative thinking and strategy we believe will help take our brand to the next level in the U.S. market,” says Pierre Naud, Sales Manager for NAUD Spirits.
Naud Spirits is historically known for its distinguished Cognacs, but in recent years has expanded its offerings in the U.S. to include gin and vodka, winning the 2020 Bartenders Brand Awards for design, taste, and value.