Pharrell Williams has expended his portfolio with a new investment.

According to The Hollywood Report, Trend, a Miami Beach-headquartered company working to open up the creator economy by connecting brands, including Amazon, with creators of video and photo content, has raised $3 million in a pre-seed funding round led by venture capital firm Flybridge and including Pharrell Williams’ Black Ambition.

“I was immediately drawn to their mission of empowerment and individuality,” Pharrell shared in a statement, according to the outlet. “They are enabling a whole new set of creators to harness the power of what makes them unique and allowing brands to tap into that magic and gather content from around the world, all while working through a single community and platform.”

“We believe anyone with a smartphone should have the power and tools to become a creator,” Trend co-founder and CEO Ramon Berrios said in unveiling the capital injection. “Today’s creators shouldn’t need to rely on pre-built audiences or the influencer economy, this is why we’ve built a community where passion partners with our platform to bring image and video content to over 1,000 brands, while empowering global creatives to make a salary doing what they love.”

The Trend network has already “produced over 100,000 pieces of content” for brands, according to the executive who co-founded the company with Zach Moosbrugger. “Our founding team comes from the creative side, so we know firsthand why and how creators want to be empowered.” He also touted: “So far we have hit over $1 million paid out to creators.”