Alicia Keys Partners with IPSY to Launch Glam Bag

Ipsy, the beauty subscription brand, has partnered with singer Alicia Keys for its latest Glam Bag.

Keys’ collection is said to highlight her favorite people of color and female beauty entrepreneurs.

It features a total of eight full-size products from coveted brands such as UOMA, Bobbi Brown Cosmetics, and of course, Keys Soulcare offerings.

In this collection, Keys invites Ipsters to step into their own power. She says, “I curated these offerings to serve as a treat for your hair, skin, body, and most importantly, your soul. Soul care is changing the conversation of what it means to be beautiful and cultivating the vibe and the energy you want to stand in. It’s in how we approach our everyday habits: creating space for ourselves, being kind to ourselves, uplifting ourselves, and changing the intention behind our actions and how we speak to ourselves… Ultimately, the only true beauty standard that matters is the one you create. So whether you decide that looks like a fresh face or full-wattage glam, you get to decide what makes you feel most like you.”

“We are thrilled to collaborate with Alicia Keys for the seventh edition of the IPSY Glam Bag X program. Alicia is an incredibly multi-talented force from a global music icon to beauty brand founder to activist to wife and mother,” said Emine ErSelcuk, SVP of Merchandising at IPSY in press release.

The Glam Bag x Alicia Keys is available on the company website as part of Ipsy’s US$58 quarterly subscription and is said to be worth $350 in retail value.

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