Lipton Iced Tea and T-Pain are joining forces to celebrate the power of community and giving fans a once-in-a-lifetime chance to get the ultimate block party in their hometown.
Fans can enter the Lipton Fam Fest Hosted by T-Pain contest until August 28, 2022, by scanning the code displayed in participating stores and sharing how they bring their community together. One lucky winner will be awarded with a $10,000 grant and tickets to the hottest party on their block, the Lipton Fam Fest hosted by T-Pain, complete with food trucks from local Black-owned restaurants, limited-edition merchandise, and activities all designed to bring the community together over some ice-cold Lipton Iced Tea. The party will be capped with a special performance by T-Pain himself that will have everyone saying they “Can’t Believe It!”
To enter visit WWW.LIPTONBLOCKPARTYCONTEST.COM.
“Block party culture represents the intersection of community celebration and music, making Lipton’s Fam Fest the perfect platform to bring T-Pain’s ‘Cousin T’ to life for fans. Lipton Iced Tea has always stood for taking a moment to connect – with friends, family, and those in the community who often play the role of both. This year, we wanted to create more opportunities to raise a glass to honor the individuals who uplift others and bring people together,” said Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division).
I’m the first to kick start the tunes and get the party started, which is exactly what I’ll be bringing to the Lipton Fam Fest,” said T-Pain. “Hip-hop music started at a local block party because of the energy of everyone getting together in the spirit of neighborly love, and I can’t wait to share that with the winner and their community.”
Check out episodes of “Have Some Tea with Cousin T” digital series starring T-Pain.