Beyoncé narrates Serena Williams’ latest Gatorade commercial “Love Means Everything,”.
The ad directed by Jake Nava begins with a young Black girl sitting in front of a television screen, mesmerized by Serena’s skill. The inspiring visualizer centers on Blackness, young womanhood, and proclaiming the greatness and beauty found in each.
“Serena’s immeasurable impact spans far beyond the court,” Kalen Thornton, Gatorade’s chief marketing officer, said in a statement. “Her unapologetic love for the game, herself and community started a movement that inspired millions. As a long-standing member of the Gatorade Family, ‘Love Means Everything’ celebrates the movement of empowerment and love Serena embodies as she continues to inspire the next generation.”