The campaign photos feature Bey wearing pieces from Tiffany & Co.’s jewelry collection, including Tiffany T, Tiffany HardWear, Tiffany Knot and the new Tiffany Lock. Items included in the new collection retail from about $5,000 to just under $500,000, which is highlighted by a custom 18-karat HardWear necklace.
The campaign will also feature a forthcoming film by music video director Mark Romanek, which is based on Renaissance cut “Summer Renaissance” and will premiere in October on tiffany.com. The company says the movie “embodies the carefree, joyous spirit of the album as a whole.”
“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” Beyoncé said in a press release.
Alexandre Arnault, Tiffany & Co.’s Executive Vice President of Product & Communications, added, “An exploration of fearless creativity, Lose Yourself In Love embodies the beauty of self-love and empowered elegance. Beyoncé is an inspiration to so many because she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love.”
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