Ciara is collaborating with Instacart for a new initiative that aims to promote healthy shopping habits. The artist has created a digital shopping cart of “feel good favorites” customers can purchase on their own.
Described as her go-to items to stay fueled up, the cart includes the singer’s favorite goodies, including products such as almond milk, vegan dessert, fresh produce, organic meat, and string cheese.
“My family and I live by the saying ‘health is wealth’ and we know much of that starts with what we eat,” expressed Ciara in a press release. She continued, “I have a very busy life between running after my 3 kids, spending time with my husband, and running my businesses. In the midst of all of that, I have learned that eating nutrient-rich foods actually makes me feel better and keeps me going. I’m excited to team up with Instacart for Instacart Health because I believe in their commitment to help make nutritious food accessible for everyone, and to help people make more informed decisions about what they’re buying to fulfill their personal health needs.”
With the partnership, Instacart announced Instacart Health, its latest effort to deliver the ingredients for healthier living. According to a statement, the initiative is designed to ramp up the company’s “work in this space through product innovations, new partnerships, research, and policy advocacy.”
Instacart has also established a new relationship with Partnership for a Healthier America to provide 10 million servings of fruits and vegetables to families across the US over the next three years.
The grocery and household item delivery brand also released their new commercial featuring Lizzo earlier this month watch it here.