Lil’ Kim is the new face of Canadian luxury outerwear brand MACKAGE for their Fall/Winter 2022 collection and campaign.
Mackage was launched in 1999 by founder and chief creative officer Eran Elfassy. He selected Kim as the face of the brand’s newest collection because of what she’s represented since she first made hip-hop history with her 1996 album, Hard Core. “There was a synergy culturally and from a nostalgic perspective,” Elfassy said in a press release. “Kim has always created iconic powerful looks, and there is power in the way she represents herself.”
“I already had a genuine relationship with MACKAGE. I love their incredible leathers and puffers. When the team reached out to me to collaborate on launching their first monogram, it just felt true to me. They knew and understood the history of my style and most iconic looks, and built campaign looks around that” Lil’ Kim shared in the press release.
Further details on the new MACKAGE “Monogram” collection can be found on the brand’s website, pieces are priced between $160 and $1,290.
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