“Biggie’s music has been streamed over 11 billion times worldwide and 6.5 billion in the US alone, but because of his untimely death there just wasn’t enough content to support the overwhelming demand for his music. This is why I originated the idea and came up with the decision to create a digital avatar,” explained Elliot Osagie, founder of Willingie, in a press release. Osagie spearheaded the technology innovation development with VFX director Remington Scott, CEO of Hyperreal.

The aforementioned developers worked along with Gunpowder & Sky, the studio responsible for the production of the concert, and William Morris Endeavor, who represents The Notorious B.I.G. estate and has provided support throughout the development of the project.

“Having the ability to create a variance of new opportunity to showcase my son Christopher’s music through the advancement of technology is hard for me to grasp at times, however, I’ve found so much excitement in the process of developing his avatar, understanding the value added for fans to experience him in ways unattainable till now. Thank you to all who have contributed to bringing this project to fruition,” expressed Voletta Wallace.

Biggie’s manager and President of RCA Records Mark Pitts, added, “It’s amazing to create new content for BIG. The world was robbed of an opportunity to watch Biggie grow and evolve as an artist. The wonder of Web3 is that it gives us an opportunity to celebrate his music with visuals that Biggie never got to make.”

The digital performance will take place on Meta Horizon Worlds Dec 16. at 6 p.m. PT/ 9 p.m. ET. Additional performers include Sean “Diddy” Combs, The Lox, Latto, Nardo Wick, Lil’ Cease, and DJ Clark Kent.