Ludacris and Mercedes-Benz have teamed up to bring holiday cheer to children in Atlanta with over 500 pairs of new shoes ahead of Christmas, SCNOW reports.

Mercedes-Benz’s holiday giving program, Season to Shine, joined forces with the non-profit organization Shoes That Fit to provide children with new kicks to wear to school after the holidays. The luxury car company tapped the Southern hip-hop entrepreneur to hand out the sneakers to elementary kids through his Ludacris Foundation.

The CEO and president of Mercedes, Dimitris Psillakis, spoke about the holiday giveaway in a press release, expressing his excitement for this year’s shoe drive.

“We are thrilled to partner with Shoes That Fit and donate sneakers to students across the country. This is a tangible step to ensure children arrive at school with confidence, prepared to learn, play, and succeed,” Psillakis said.

“It’s all about giving kids moments they’re going to remember for the rest of their lives,” Luda said at Miles Elementary School. “And I think today is one of those days that just coming here and seeing the smiles on their faces and making sure that, you know, everything is just given to them and knowing that we’re here to help and we’re here to encourage them.”

The three-time Grammy-winning artist also recently partnered with Google for a campaign to promote buying all black for the tech company’s third-annual “Black-owned Friday” featuring Flo Milli and 70 Black-owned businesses.