Snoop Dogg and Philipp Plein Partner For Sneaker Collaboration

Snoop Dogg and Philipp Plein announced the launch of the duo’s Plein Dogg silhouette at an event in Los Angeles.

The German fashion designer and West Coast legend have come together to create a super exclusive collaboration called the #PLEINDOGG.

Combining Plein’s Gothic aesthetic and Snoop Dogg’s legacy in the music world, with Lakers colors in mind, the two are offering a sneaker in two styles: a black and gold colorway designed with a platform heel, patent black leather body and gold logo, as well as a purple, black and yellow colorway embellished with crystals.

“I always admired Snoop’s skills and uniqueness of making music with an unforgettable memorable style and I wanted to celebrate it with a collaboration that brings together music and fashion,” Plein said of the newly unveiled collab in a press release.

“I was into fashion and going overseas buying his clothes,” Snoop said of his relationship with Plein in statement with WWD. “He was a fan of mine, I was a fan of his. Naturally, we reached out to each other and just connected and built a brotherhood. One thing about me, if I like somebody, I like some particular brand, I want to reach out to the people doing it so they can get a relationship with me, personal.”

Snoop Dogg’s Plein Dogg collection is available at Plein’s stores and website.

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