The German fashion designer and West Coast legend have come together to create a super exclusive collaboration called the #PLEINDOGG.
Combining Plein’s Gothic aesthetic and Snoop Dogg’s legacy in the music world, with Lakers colors in mind, the two are offering a sneaker in two styles: a black and gold colorway designed with a platform heel, patent black leather body and gold logo, as well as a purple, black and yellow colorway embellished with crystals.
“I always admired Snoop’s skills and uniqueness of making music with an unforgettable memorable style and I wanted to celebrate it with a collaboration that brings together music and fashion,” Plein said of the newly unveiled collab in a press release.
“I was into fashion and going overseas buying his clothes,” Snoop said of his relationship with Plein in statement with WWD. “He was a fan of mine, I was a fan of his. Naturally, we reached out to each other and just connected and built a brotherhood. One thing about me, if I like somebody, I like some particular brand, I want to reach out to the people doing it so they can get a relationship with me, personal.”
Snoop Dogg’s Plein Dogg collection is available at Plein’s stores and website.