With the announcement, the City Girl member introduces a new styling collection with products ranging from braid, loc, and twist stylers, Edge Fixer wax sticks, and varying silk bonnets.
“I’ve always been the girl who was creative with her hair and looks. I’m not afraid to try different styles and different colors that are trendsetting,” expressed the City Girl in a press statement. “I love having options that cater to my texture and creativity, so being the face of KISS Colors and Care was the perfect collaboration. Let’s Be Bold!”
As the face of the brand, the Miami rapper will champion products through content creation for editorials, press, and events. She will also give her fans and followers an exclusive sneak peek of how KISS Colors & Care is essential to her day-to-day beauty routine through her social platforms.
“JT is the epitome of confidence and self-expression. Because KISS Colors and Care celebrates creativity and style versatility, we could not think of a more iconic brand partner to represent the brand and its philosophy,” expressed VP of Global Marketing Annette DeVita-Goldstein.
The deal was ushered by Whitney Harper of Harp Media and Creatives agency, whose celebrity clients include JT, GloRilla, Saweetie, Yung Bleu, and Coi Leray, among others.
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