Keke Palmer partners with Pepsi to introduce “Starry” a lemon-lime flavored soda that launched in January that ‘hits different’ according to its tagline.
In the ad created by VaynerMedia, Keke sits courtside at an NBA game, next to the new soda‘s animated spokescharacters ‘Lem‘ and ‘Lime.‘
Lem and Lime offer Palmer a can of Starry. When she cracks it open, a man made of soda materializes before her, and a strange but brief love story ensues.
The two embrace, while Lem and Lime look on in astonishment until Palmer drinks the beverage. Philadelphia 76ers point guard Tyrese Maxey also makes a cameo.
“I feel very excited to be the first to introduce a new brand like Starry. So I’m excited for people to get into this drink”, said the multi-hyphenate star in a VIBE interview.
The commercial is set to air during the NBA All-Star’s STARRY 3-Point Contest, taking place on Saturday night (Feb. 18). Check the ad below.
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