The eight-piece capsule will include two sneaker options plus a jacket, hoodie, sweatpants, and three tees, retail prices range from $40 to $120.
When asked about the best part of the design process, “The little nooks and crannies.” shared the Grammy Award-nominated rapper with Nice Kicks. “What kind of fabric do we want for this part of the shoe? What about this versus this? The box design. The small things that go a long way are the things I love. PUMA also has great creatives. They gave us and my internal team a lot of background information, schematics, and things of that nature and the business side of sneakers. That was important and crucial.”
It’s a full-circle moment for the Grammy-nominated rapper who routinely rocked PUMA’s as part of his school uniform growing up.
“In middle school, the public school I went to in PG County, we had to wear uniforms,” he explained. “It was a white shirt, khaki pants, and all-black sneakers, so I always rocked the PUMA suedes.”
The PUMA X Cordae HI-LEVEL collection is now available on PUMA.com and the entire collection exclusively at Foot Locker. Check out the viral clip to promote the campaign below.
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