The initiative is in alignment with the beverage brand’s focus on creating opportunities for connection and growth within the Atlanta community and beyond.
A scholarship will be presented to a deserving HBCU female student during the Pepsi HBCU tour this fall. The forthcoming award is among $200,000 in donations to organizations and initiatives dedicated to securing empowerment, education, elevation and equity for Black women. Selected platforms include Silence the Shame, City of Refuge, Right Hand Foundation, and Earth Girl ATL.
“The whole mission of this festival is to celebrate and advocate for Black women,” expressed the My Life singer in a statement. “So to have Pepsi, show up and show out in the way they do is overwhelming. With their support for the Strength of a Woman Festival and Summit, we are able to pay it forward in so many impactful ways and to be able to grant an HBCU scholarship for a deserving student is nothing short of incredible.”
In a statement, PepsiCo senior vp, industry relations and multicultural development Kent Montgomery said, “The Strength of a Woman Festival and Summit has proven to be a powerful platform for Pepsi and its brands to create opportunities that bring long-lasting change to amplify and elevate women. This year, with even more events for fans to experience, we want to recognize, celebrate and support the voices of the community from the incredible onstage talent, including the iconic Mary J. Blige, to the on-the-ground local restauranteurs and entrepreneurs whose vision and passion inspire others.”
Strength of a Woman Festival and Summit are two nights of concerts and a comedy showcase. Check out the line up below and if your looking to attend the event more details available at ticketmaster.
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