Ludacris Collabs with Rice Krispies Treats for Limited-Edition Game Set

Ludacris has partnered with Kellogg’s Rice Krispies Treats® for a limited-edition game set that’s perfect for getting the whole family together around the table.

Proceeds from each game set will support Boys & Girls Clubs of America to help foster more safe places to play, compete and create for kids nationwide. Kelloggs is set to donate $100,000 to the organization.

“At Rice Krispies Treats®, we know there’s nothing more rewarding than being able to create everlasting moments of connections that bring you closer to loved ones, even if over something simple and sweet like our Rice Krispies Treats® bars,” said Heidi Ray, Senior Director of Brand Marketing for Kellogg’s Portable Wholesome Snacks. “That’s why we’re beyond thrilled to team up with Ludacris to co-create these family-fun-fueling games that inspire new family traditions around the table. We can’t wait to see how fans nationwide will be inspired to host after-dinner game nights and snack-time showdowns, all in the spirit of Treat. Eat. Compete.!”

Ludacris comments ‘As a girl dad and a busy parent, spending that quality time with my kids in the spirit of having fun and getting creative – maybe even a little competitive – is so important to me, so playing games is a huge part of how we spend our time together. This Rice Krispies Treats ‘Treat. Eat. Compete.’ collab was the perfect way for me to share our traditions with the world and help inspire more families to get playing, creating, and connecting, plus, give back to a cause close to my heart, Boys & Girls Clubs of America.’

Starting May 8, fans can head to and shop the exclusive game set for $20 (including shipping) while supplies last.

Treat. Eat. Compete. include;

Wrapper Rhymes: Bust out your best Ludacris-like rhymes and challenge your family to a mini wrap battle using our writable wrappers.

Stick the Landing: Unwrap our signature sticky bar and flip it in the air until you can get it to stand up on the short side.

Unicorn Duel: Go head-to-head (literally) with your fam by sticking a bar to your forehead and using it to clash with your opponent until one player loses their horn.

Treat Mitts: Grab a set of oven mitts and see how fast you can peel back the wrapper to get to that ooey-gooey bar.

Krispie Cannon: Transform your Rice Krispies Treat® bar into a bite-sized cannonball launcher and aim for the empty box.

Your Own Snack-Inspired Game: Grab a box of Rice Krispies Treats® product and get playing! The sky is the limit when it comes to creating hilarious #treateatcompete competitions and challenges using your favorite snack.

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