LANVIN is delighted to partner with FUTURE, whose innovation and originality have reshaped the worlds of music and entertainment the French fashion brand states on their website.
“The collaboration came about organically, as Future has recently shown a genuine interest in Lanvin,” Siddhartha Shukla, deputy general manager of Lanvin, disclosed in an exclusive interview with WWD. Shukla described Future’s style as “deeply personal and sophisticated. He possesses a sharp self-awareness and exercises precision in his choices — qualities we understand at Lanvin.”
Future was “fully engaged in a lengthy creative process of research and work in Paris with the Lanvin studio,” according to Shukla, who organized a tour of the founder’s office, and granted full access to the house archives so the rapper could “effectively communicate and deliberate with the experts and artisans who make up the Lanvin creative studio today.”
The upcoming collection is slated for a Winter 2023 release and will include ready-to-wear and accessories for both women and men. The collection will debut in drops at Lanvin boutiques, on lanvin.com and through select retailers worldwide.