Jay-Z’s Roc Nation and Versace announce new multi-year partnership that will kick off during the 2024 Super Bowl weekend.

The entertainment giant and the Italian luxury fashion label are joining forces for event sponsorships and “cause-focused initiatives.”

In a press release from the label, it outlined, “Central to both Versace and Roc Nation is human capital and a commitment to creative empowerment, celebrating individuality and fuelling positive change. Championing artists across music, entertainment, and broader cultural landscapes will be underscored through the partnership.”

In an aim to support the next generation of talent, the partnership will include sponsoring scholarships from the Roc Nation School of Music, Sport and Entertainment at Long Island University — a program that is focused on entrepreneurship along with music and sports management.

Check the highlights from one of the sponsored events below.