Megan Thee Stallion will partner with True Religion to be featured in its holiday campaign, “Where Holiday Wishes Come True” alongside rapper Hunxho.

The campaign will feature paid content across CTV, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook and key paid audio platforms. Digital assets will run across truereligion.com, in-app, on emails and in SMS outreach to shoppers throughout the season. Megan and Hunxho will be featured prominently in behind-the-scenes content, blog interviews, and editorial content.

“Working with True Religion is such a full-circle moment,” Megan said in a press release. “I’ve been a fan of the brand since I was a kid, so it’s really exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.”

Megan and Hunxho also will be featured in behind-the-scenes and editorial content. Additionally, the brand will partner with Megan’s Pete & Thomas Foundation for a community gifting event, giving the campaign a purpose-driven element.