As part of the campaign, the brand will host in-person tastings of the Grand Margarita cocktail planned in New York, Houston and Atlanta through early 2025. Other pop-up experiences and activations are planned throughout the U.S. To ensure the campaign has an online presence, consumers are encouraged to share their own take on the cocktail on social media for the chance to win a signed copy of a Future’s Dirty Sprite 2 vinyl, in honor of the 10-year anniversary.
“As a fan of this iconic brand, it’s an honor to partner with Grand Marnier and create the ‘Remix Your Legacy, Make It Grand’ campaign together,” says Future in a press release. “Just like the artistry involved in making music, Grand Marnier has perfected a recipe that embodies craftsmanship and heritage and encourages visionaries of all kinds to remix their legacies. As someone who’s flipped the script and reinvented how artists approach making music, I’m excited to see the response from fans and look forward to seeing how people remix their drink of choice and further elevate the Grand Marg.”
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