Jay-Z’s Roc Nation has partnered with South Korean fintech company Musicow to introduce what they’re calling the first Music Equity Service Provider in the United States.

The collaboration aims to give Americans a new way to invest in music royalties. Through this platform, music rights holders will be able to buy, trade, and sell shares of royalty revenue, opening the door for public investors to participate in the music business.

Fans will have the unique opportunity to earn revenue by investing in royalties tied to their favorite artists, treating music royalties as an alternative investment. For creators, the platform allows them to fractionalize their royalty revenue and sell shares of individual tracks.

“The music industry is evolving into a shared ecosystem where fans and creators can earn together,” said Roc Nation vice chairman Jay Brown in an interview with Billboard. “Our mission is to support and empower artists by offering tools and services to build a better music ecosystem while also creating financial opportunities for everyone.”

While Musicow is not yet live, its official launch is expected in the first quarter of 2025. Early adopters will receive $10 in their Musicow wallet as a head start on earning royalties ahead of the platform’s full rollout.