The Jordan brand celebrates 40 years of greatness with a star-studded ad that features Travis Scott, DJ Khaled, Teyana Taylor and top athletes.

Michael Jordan’s legacy has grown beyond basketball to take on all sports, entertainment, and fashion. But what if the Air Jordan never got off the ground due to arcane NBA rules in 1985? The new commercial reimagines sneaker history had Nike not paid the fine for MJ’s red and black sneakers.

Everyone from Jordan Brand’s signature NBA and NFL athletes are seen in the 90-second video that highlights Jumpman’s global popularity and influence.

The video first went live on Sunday evening and play during the Grammys commercial break.

Check out the ad above.