Travis Scott‘s collaboration with the Jordan Brand to release his highly anticipated Air Jordan 1 Low OG “Reverse Mocha” turns out to be the biggest launch to date in the sneaker brand’s history.Continue reading
Travis Scott has inked a multi-year partnership with Resorts World Las Vegas to bring his “Road to Utopia” for a nightclub residency experience.
According to Billboard, Scott has signed on for seven appearances at Zouk Nightclub. The first of which will take place on Sept. 17, with an additional show date of Oct. 15 also scheduled.
Described as a “mind-bending, first-of-its-kind nightclub residency experience,” “Road to Utopia” will find Scott taking full advantage of the club’s various technological advances, such as its lighting and sound systems, according to a statement from Resorts World.
“Travis plans to utilize all of this to his advantage,” says Ronn Nicolli, chief marketing officer of Resorts World Las Vegas. “He is a once-in-a-lifetime kind of artist with such a creative mind, we’re excited for what he will be able to create in the space.”
Travis Scott and Jordan Brand have now officially released the highly anticipated Air Jordan 1 Low OG “Reverse Mocha.”
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Travis Scott has revealed plans for a $5 million initiative named Project HEAL, supporting education and mental health efforts.
Travis Scott‘s CACTI seltzer brand is currently facing a class-action lawsuit after one consumer is upset that the drink contains agave sweetener instead of the authentic blue agave.
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Travis Scott debuted his Cactus Jack x Dior Men’s Spring/Summer 2022 collection during Paris Fashion Week. The collection, which Scott co-designed with Dior artistic director Kim Jones, includes a special tribute tee in honor of the late Brooklyn rapper Pop Smoke.
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Travis Scott’s spiked seltzer brand CACTI launched nationwide on March 15 and has already broke into the top 5 of the seltzer category in sales with a 3.2 percent marketshare.
Travis Scott in partnership with Anheuser-Busch is set to launch a hard seltzer brand called CACTI in the spring of 2021.
