Travis Scott debuted his Cactus Jack x Dior Men’s Spring/Summer 2022 collection during Paris Fashion Week. The collection, which Scott co-designed with Dior artistic director Kim Jones, includes a special tribute tee in honor of the late Brooklyn rapper Pop Smoke.
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Travis Scott’s spiked seltzer brand CACTI launched nationwide on March 15 and has already broke into the top 5 of the seltzer category in sales with a 3.2 percent marketshare.
Travis Scott in partnership with Anheuser-Busch is set to launch a hard seltzer brand called CACTI in the spring of 2021.
