Travis Scott in partnership with Anheuser-Busch is set to launch a hard seltzer brand called CACTI in the spring of 2021.
CACTI is made with 100% premium blue weber agave and sits at 7% ABV. Available in flavors —lime, pineapple and strawberry, the product will be sold in 12-ounce, 16-ounce and 25-ounce cans.
The hard seltzer industry is a $3 billion industry. According to market analysis firm IWSR, data from over the last few years show that the hard seltzer sector has boomed, growing by 346% in 2017, 246% in 2018, and 214% in 2019. The category is expected to grow 157% in 2020.
As CACTI plans to enter the market place they will find themselves competing with leading brands like Truly and White Claw. White Claw sold 27.5 million nine-liter cases in 2019. With the success of Scott’s McDonalds collaboration its expected that he will gain market share in this new endeavor.
In an official statement Travis Scott expresses how involved he is in this partnership.
“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage to the can concept, to the packaging and how it is presented to the world,” says Scott in an official statement. “We always try to convey a feeling in our products. I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”