Lil Yachty announced that he now has his own Reese’s Puffs cereal box. The rapper revealed his latest collaboration to his social media followers stating, “I’ve done a lot of things in my career, but this is one I’m probably most proud of..,” in a tweet that revealed the collab.
The limited-edition cereal box, designed by the artist, will soon be available at grocery stores across the U.S. and Canada for $3.99 USD.
“Growing up, Reese’s Puffs was the cereal that was always in the house. And as far as I can remember the commercials just always felt, like, more in tune with the culture I grew up around,” the Atlanta artist told Hypebeast. “And of course I didn’t ever think I’d have my own box. But growing up and it being a cereal that was always in house — a cereal we ate — is like a super cool and crazy accomplishment. Arguably the craziest thing I’ve done, and I’ve done so many things in my career… [but] this is probably the coolest thing I’ve done thus far.”
General Mills’ senior marketing communications manager Mindy Murray thinks Lil Yachty was a perfect choice for this collaboration. “Lil Yachty is an innovative creator who also happens to be a big fan of Reese’s Puffs,” Murray says in a statement. “He brought so much of his signature creativity to this collaboration, we knew our fans would be excited to see his design on the front of our cereal boxes.”
Lil Yachty joins Travis Scott among hip hop artists who Reese’s collaborated with in limited edition cereal boxes.