Travis Scott‘s collaboration with the Jordan Brand to release his highly anticipated Air Jordan 1 Low OG “Reverse Mocha” turns out to be the biggest launch to date in the sneaker brand’s history.
During Nike’s fiscal 2023 recent first-quarter earnings call, the brand’s CEO John Donahoe confirmed that the kicks raked in 3.8 million SNKRS app entries. The rapper’s own website tallied up to 2.4 million entries within a 30-minute span.
The pair of kicks which released July 21 for a retail price of $150 is currently commanding an average of around $1,200 on the resale markets.
In the coming months, Scott has Air Jordan 1 Low OG “Black Phantom,” “Olive” and “Sail Black” colorways in the pipeline.
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