Shaboozey stars in Nerds latest Super Bowl commercial.
In the 30-second spot the country singer/songwriter is seen walking down the French Quarter in New Orleans as he sings a rendition of Louis Armstrong’s “What a Wonderful World” with a marching band. A giant size animated Nerds character is seen playing the trumpet.
For Shaboozey, teaming up with Nerds was a no-brainer. “I remember Halloween, getting those little boxes and pouring the candy into my mouth. I love them so much,” he tells Billboard of his nostalgic connection to the treat. “It’s awesome to just to see the process of how it all came together. I make country music, and to be able to have the guitar and my world, and have just everything that I’m into, combined with Nerds Gummy Clusters was just amazing. It’s combining two things that are really good on their own to make something even better.”
Nerds is returning to the Super Bowl for its second big game spot which will air during the third quarter, a spokesperson confirmed to Marketing Dive. The move follows a positive consumer response to its commercial for last year’s game.
Press play and watch the ad above.






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