Lil Nas X stars in Logitech Super Bowl commercial, the Swiss digital product company 60-second spot is part of the marketer’s new brand campaign “Defy Logic” that focuses on creators, artists and activists.

In a voice over for the ad, Lil Nas X says, “We stand there in defiance. We the makers. We the groundbreakers. We the creators, the screamers, and dreamers.”

He continues, “We defy expectations, perceptions and misconceptions. We defy what logic says we should look like, sound like, be like. We defy genres, algorithms and entire industries.”

“By spotlighting the stories of these extraordinary individuals, and on such a major stage, Logitech hopes to support new generations of creators, artists and activists ready to do amazing things that defy logic,” said Heidi Arkinstall, chief marketing officer at Logitech, in a statement.