Rihanna’s Super Bowl LVII Halftime Show brought in 118.7 million viewers. According to FOX Sports’ data, the game itself brought in a total of 113 million viewers. The Apple Music sponsored halftime show headlined by the pop star garnered over five million more viewers to beat the game’s ratings.Continue reading
“I have yet to sleep. We were working at the venue all last night and I kinda just stayed there and ended up in a prep and somehow, I’m here at a press conference right now […] I’ve been so focused on the Super Bowl that I forgot my birthday’s coming up. I totally forgot about Valentine’s Day. It’s a lot of preparation, a lot of moving parts,” Rih stated during her opening remarks.
Rihanna intends to maximize her 13-minute set and described it as a celebration of her catalogue in the best way that she could have put it together. She even hinted that there are 39 versions of the set list.
“You only have 13 minutes, that’s the challenge, so you’re trying to cram 17 years of work into 13 minutes,” she explained. “So it’s difficult. You know, some songs we have to lose because of that, and that’s gonna be okay. But I think we did a pretty good job of narrowing it down.”
Nadeska asked if there will be an elements of Carribean culture within her show, the Fenty mogul responded by stating “I mean that’s a big part of why this is important for me to do this show, representation, representing for immigrants, representing for my country Barbados, representing for black women everywhere, I think that’s really important, that’s key for people to see the possibilities and I’m honor to be here honored to be doing this”.
This will be Rihanna’s first performance in just over six years. Watch the full press conference below.
Lizzo partners with Google in their Super Bowl 2022 commercial which features an unreleased song from the artist called “If You Love Me”.
The medical technology company Hologic has launched its first national campaign to stress the importance of preventive screenings. “Her Health Is Her Wealth” features Mary J. Blige in the new commercial that will launch during Super Bowl LVI.
Megan Thee Stalllion stars as a hummingbird alongside an animated beatboxing fox played by Charlie Puth in the new Flamin’ Hot Doritos and Flamin’ Hot Cheetos Super Bowl commercial.
Lil Nas X stars in Logitech Super Bowl commercial, the Swiss digital product company 60-second spot is part of the marketer’s new brand campaign “Defy Logic” that focuses on creators, artists and activists.
Drake becomes stand-in for Jake from State Farm in the new Super Bowl LV commercial. The superstar rapper was one of two new editions to the insurance company’s roster of celebrity spokespersons, joining actor Paul Rudd and quarterbacks Aaron Rodgers and Patrick Mahomes in this new ad spot.