Rihanna’s Super Bowl LVII Halftime Show brought in 118.7 million viewers. According to FOX Sports’ data, the game itself brought in a total of 113 million viewers. The Apple Music sponsored halftime show headlined by the pop star garnered over five million more viewers to beat the game’s ratings.
Super Bowl LVII surpassed its own milestones, becoming the third-most watched TV show ever, most-watched Super Bowl in six years, most-streamed Super Bowl ever and the most-streamed event in FOX Sports history.
According to a report from Apple Music, Rihanna’s concurrent worldwide listeners on the platform jumped a whopping 331%. The hour following her performance also became her biggest hour in Apple Music history with both concurrent listeners and streams.
The most-streamed halftime-performed song following the Super Bowl was “Umbrella,” with 3.8 million official on-demand streams on Sunday and Monday (up 177% compared to the 1.4 million it snared on Friday and Saturday). “Diamonds” was the second-most streamed halftime tune after the show, with 3.2 million on Sunday and Monday (up 231% compared to 954,000 on Friday and Saturday). “Umbrella” (from 2007) and “Diamonds” (2012) were the final two songs, respectively, that Rihanna performed during the halftime show.
⭐️ SHINE BRIGHT ⭐️
— FOX Sports PR (@FOXSportsPR) February 13, 2023