Rihanna’s Super Bowl LVII Halftime Show brought in 118.7 million viewers. According to FOX Sports’ data, the game itself brought in a total of 113 million viewers. The Apple Music sponsored halftime show headlined by the pop star garnered over five million more viewers to beat the game’s ratings.Continue reading
“I have yet to sleep. We were working at the venue all last night and I kinda just stayed there and ended up in a prep and somehow, I’m here at a press conference right now […] I’ve been so focused on the Super Bowl that I forgot my birthday’s coming up. I totally forgot about Valentine’s Day. It’s a lot of preparation, a lot of moving parts,” Rih stated during her opening remarks.
Rihanna intends to maximize her 13-minute set and described it as a celebration of her catalogue in the best way that she could have put it together. She even hinted that there are 39 versions of the set list.
“You only have 13 minutes, that’s the challenge, so you’re trying to cram 17 years of work into 13 minutes,” she explained. “So it’s difficult. You know, some songs we have to lose because of that, and that’s gonna be okay. But I think we did a pretty good job of narrowing it down.”
Nadeska asked if there will be an elements of Carribean culture within her show, the Fenty mogul responded by stating “I mean that’s a big part of why this is important for me to do this show, representation, representing for immigrants, representing for my country Barbados, representing for black women everywhere, I think that’s really important, that’s key for people to see the possibilities and I’m honor to be here honored to be doing this”.
This will be Rihanna’s first performance in just over six years. Watch the full press conference below.
Apple Music is rolling out Rihanna’s Road to Halftime, the campaign is composed of different initiatives designed to engage fans. Listeners can now stream Rihanna’s music in Spatial Audio in Dolby Atmos to experience her sounds like never before. They’ll also be able to sing along with the singer, as her music has been added to the new Apple Music Sing feature, available across iPhones, iPads and Apple TV.Continue reading